This year there are 4 possible Bass Sets, and 4 different Great Hunting sets as well! The Bass Set features a limited exclusive Made in Japan Metal Tackle Box, a Ltd Exclusive Year of the Snake Dog X, an Exclusive Abalone PopX, an early release 110SR and a Metal Lure Stand. The Great Hunting boxes are also metal, and feature Ltd exclusive 110 & 95 in the Lake Edition, and Ltd Exclusive GH Bat A Fry and Humpback in the Stream Edition.

New for 2025 - a full redesign of the Megabass Vibration X Ultra and Vibration X Smatra lipless! Not only are the baits newly refined, but a full color refresh including tons of colors never before offered in a lipless also happens!

A new lineup of 6 swimbait specific rods from Shimano - the Outlier. Outlier combines the best of Shimano rod building tech to deliver an amazing all around lineup of swimbait rods for hard and soft baits from 1oz to 14oz.