Black November has officially begun!  We are dropping weekly Black Friday Deals and spreading the Black Friday craziness accross the whole month!  Keep your eyes open for the weekly deals and enjoy!

Psst - if you missed out on the Nov 1 drops, don't worry.  We have a few surprises coming this week.

A new bait from Megabass, designed for use with forward facing sonar - the Makippa FFS!  This is a new downsizing option that is easy to cast, easy to control depth, and has a built in dual action for simple use.  If your fish are shying away from your minnow or feeding on tiny bait, the Makippa FFS could be the solution for extra bites!

We're kicking off Black Friday with a banger - special pricing on the greatest spinning reel ever - the Daiwa Exist LT!  While supplies last, scoop up the best spinning reel on the planet for only $699.99! 2500, 3000 and 4000 sizes available!