A special exclusive, limited color offering from Baitsanity is available now while supplies last! This is an Exclusive Two Piece color set of the X-Gill - both are new transparent colors that are not available anywhere else on the planet but in this set! And, as an additional bonus - we're offering this set for only $99.99! Each set includes the new limited color Esa Gill plus one additional limited transparent gill color.

RAID Japan just dropped two amazing new, USA specific colors in the Super Fish Roller! Electric Shad and FS Ju-Ketsu are both available in the 5 inch and 6.5 inch sizes!

LAST CHANCE Monday Drop! The Dog Days of Summer has come to an end, and we're celebrating with our most diverse, biggest deal of the summer - Ben's Grand Finale Deal Bento! Each Bento has a retail value of $350-$400, and will be offered for only $99.99!